Privacy Policy

Georgia Snyder
Author : Georgia Snyder
Last Updated :

This Privacy Policy explains how Make It Stranger (“we”, “us”, “our”) collects, uses, and protects information when you visit https://makeitstranger.com/ (the “Site”).

Make It Stranger is an editorial and affiliate website focused on online casinos in Canada. We publish guides, reviews, and comparisons of Canadian-friendly casino sites, including information about licensing, bonuses, banking in CAD, RTP, and responsible gambling. We don’t operate casinos, accept bets, or handle your deposits and withdrawals – we simply help you discover and evaluate third-party operators.

This policy covers information we collect through your use of the Site, including when you click outbound links to our partners. It does not cover what those partners do with your data once you leave our Site; they have their own privacy policies.

What We Collect

We aim to collect as little personal information as reasonably necessary to run and improve the Site.

Information you choose to provide

  • If you email us at [email protected], we may receive your email address, name (if you include it), and any information you put in your message.

  • We do not currently offer a newsletter or on-site contact form, and we don’t require you to create an account to use the Site.

Browsing and device data
When you visit the Site, standard web and analytics tools may automatically collect:

  • IP address and approximate location (city/region level, where available)

  • Device type, operating system, and browser type

  • Pages viewed, time on page, and referring URLs

  • Clicks on outbound links (for example, when you click through to an online casino)

  • Cookie IDs or similar pseudonymous identifiers

We use this information to understand how people use our content, improve the Site, and measure performance of our affiliate links.

Cookies and trackers

We may use:

  • Essential cookies to keep the site functioning (e.g., load balancing, basic security).

  • Analytics cookies (e.g., standard web analytics tools) to understand traffic patterns.

  • Advertising and affiliate tracking cookies/parameters to:

    • track when a user clicks an outbound casino link

    • attribute referrals and commissions to us

    • cap or customize ads where applicable

We do not collect or intentionally process sensitive categories of personal information such as health status, race, religion, or biometric data.

How We Use Information

We use the information we collect to:

  • Operate, maintain, and secure the Site

  • Monitor traffic, performance, and usage trends

  • Improve our content about Canadian online casinos, bonuses, payments, and responsible gambling

  • Attribute affiliate commissions when users click our links and sign up with third-party operators

  • Troubleshoot technical issues and prevent abuse or fraud

  • Respond to your emails and feedback

If you contact us directly, we’ll use your email only to answer your question or follow up on your request.

We do not use personal information to make automated decisions that have legal or similarly significant effects on you.

Cookies & Tracking Choices

Cookies are small text files stored on your device. Pixels and similar technologies help us and our partners understand how you interact with the Site and whether you visited a partner site via our links.

You can control cookies in several ways:

  • Adjust your browser settings to block or delete cookies.

  • Use private or incognito browsing modes.

  • Use browser add-ons that limit tracking.

Please note that blocking cookies may affect how some parts of the Site work.

For users in U.S. states with “Do Not Sell or Share” rules, you can opt out of cross-context behavioral advertising and affiliate-related sharing by emailing us at [email protected] with “Privacy Request” in the subject line. Where technically feasible, we treat Global Privacy Control (GPC) signals as an opt-out of “sale” or “sharing” under California law.

Advertising, Analytics & Affiliates

We may work with:

  • Web analytics providers to measure traffic and usage patterns

  • Advertising networks or partners to display or measure ads

  • Affiliate networks and casino operators to attribute referrals and commissions

When you click an outbound link to a casino or other partner, that link may include identifiers (such as a click ID or tracking parameter). If you sign up or play there, we may earn a commission at no extra cost to you.

We do not control how third-party operators use data they collect on their own sites. Always review the privacy policy of any casino or service you visit.

Sharing of Information

We do not sell your personal information for money. We may “share” limited information, as that term is defined in some U.S. state laws, for purposes of:

  • Cross-context behavioral advertising

  • Affiliate measurement and attribution

We may share information with:

  • Service providers who help us run the Site (hosting, analytics, security).

  • Advertising and affiliate partners who provide analytics, measurement, and commission tracking.

  • Authorities or legal parties, when required to comply with law, enforce our Terms, or protect our rights or the rights of others.

Where we share data, we aim to limit it to what’s necessary for the specific purpose and contractually require service providers to handle it appropriately.

  • Access / Know – Request details about the personal information we hold about you.

  • Delete – Ask us to delete personal information we’ve collected, subject to certain exceptions.

  • Correct – Request that we correct inaccurate personal information.

  • Opt-out of sale or sharing / targeted advertising – Ask us not to “sell” or “share” your personal information as defined by applicable laws.

  • Non-discrimination – We will not discriminate against you for exercising your privacy rights.

We do not knowingly collect or use sensitive personal information in a way that requires a “limit use of sensitive information” control.

To exercise any of these rights, email us at [email protected] with:

  • The right you’re seeking to exercise

  • Your state of residence

  • Enough detail for us to reasonably verify you (for example, the email address you used to contact us previously)

If we deny a request, you may appeal by replying to our decision email with “Appeal” in the subject line.

Data Retention & Security

We keep personal information only as long as needed for the purposes described above, for example:

  • Web server logs: typically up to 12 months

  • Analytics data: typically up to 24 months or as configured in the analytics tool

We use reasonable technical and organizational measures to safeguard information, including HTTPS encryption, access controls, and regular software updates. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

The Site is intended for adults interested in online gambling information. We do not direct our content to anyone under the legal gambling age in their jurisdiction (typically 18+ or 19+ in Canada, and 21+ in many U.S. states).

We do not knowingly collect personal information from minors. If you believe a minor has provided information to us, please contact [email protected], and we will delete it.

Third-Party Links & External Sites

Our content includes links to third-party websites, especially online casinos and related services. We are not responsible for the privacy practices, content, or security of those sites.

Whenever you leave https://makeitstranger.com/, we encourage you to read the privacy policy of the destination site.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll update the “Last updated” date at the top of this page. Significant changes may also be highlighted within the Site.

By continuing to use the Site after any changes become effective, you agree to the revised policy.

Contact

If you have questions about this Privacy Policy or your privacy rights, you can reach us at:

Not Legal Advice

This Privacy Policy is for informational purposes only and is not legal advice. If you need legal guidance about privacy laws or your obligations, please consult a qualified attorney.